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How I Ran a Successfully Funded Kickstarter Project in Just One Month (Part 2 of 6)

How I Ran a Successfully Funded Kickstarter Project in Just One Month (Part 2 of 6)

Part One of this post talks about pre-planning for your Kickstarter project. Part Two continues today with visuals, including tips for perfecting your pitch video.

Pretty Pictures

In my last post I told you to break up blocks of text with images. Here are some examples of ways to create visual interest within your Kickstarter page:

WHAT WE DID

Matter Deep Publishing offered a number of packages at a great variety of price ranges. We had an acknowledgments credit for $1 pledges, a Thank You note for $5, a calendar for $35, etc. Our packages ranged from $1 to $3,000, giving people a chance to pledge as much or as little as they wanted. Though we did not move the $3,000 painting, we did receive a donation of $1,500 and quite a few in the $100-$300 range.

For each package our designer, Carly Strickland, laid out images of what was in the package. She put international shipping reminders on every package that was more than a notecard to ship. As a team, we titled every package to give them flair and make them easier to talk about and tell apart. Fonts used were fun (NEVER Comic Sans), but legible.

Because no formatting was allowed in the pledge choices in the sidebar, package titles were written in ALL CAPS to make them stand out.

 

The Pitch

As previously stated in this eBook, the goal is to present yourself as a competent entrepreneur, not like a beggar. When writing your pitch, you need to be clear and confident. This is not the place to grovel. Kickstarter is a way for average people to invest in really cool projects, to see the kinds of ideas that they like, come to fruition. They want to believe that the person behind the project can produce and that money is only a tiny, insignificant obstacle.

Here are some basic tips for making the perfect pitch:

✓ Get others to help check the spelling and grammar. Remember, this is professional.

✓ Break up large blocks of text with images.

✓ Donʼt complain or beg.

✓ Describe your project clearly so that people know exactly what they are getting.

✓ Repeat the information in your video so that people who canʼt stream video can still understand your project completely.

✓ Show some personality.

✓ Give a little history about your project.

The Video

The video is one of the most important parts of your pitch. Remember that phrase, “TLDR”? You’re already pushing your luck, asking strangers to go to a page and give you money. Don’t blow it by expecting them to read three pages to understand what your project is. The pitch is important for expanding upon information, but the video is vital for hooking backers. You need to offer a short, exciting look at your projects so that backers will want to read those three pages you write.

✓ Be in the video. People want to connect with the project creator. People want to assign a human face to the project theyʼre giving money to.

✓ Keep it short. People donʼt tend to watch long videos on the internet. We suggest less than 3 minutes.

✓ Donʼt linger too long on stills. The default 6-seconds on most video editing programs is too long. Images need to change quickly to avoid boredom.

✓ Pack it full of visuals. Images and videos are the most-shared things in the internet. People want images.

✓ Write a script. Please donʼt wing-it. You want to get the vital information in there and avoid rambling.

✓ Rehearse your voice over. Do a few takes and compile the best ones. Once again, you need to sound professional, even if your camera quality is not.

✓ Donʼt make them read the video.

WHAT WE DID

Our video featured Terry Strickland talking about the project with bouncy music and plenty of visuals from the event and the book. We included on full-page preview spread from our book and close-ups of most of the paintings in our final product.

We didn’t get into prizes or prices in the video, just the vision for the product and the history of the project. The end of our video featured a few outtakes, too, to show our personality.

Over the course of three weeks, our two-minute video received 636 plays, 42.5% of which were complete.

Our Video

The music for our video was Royalty Free by Kevin MacLeod. You can find Royalty Free music from Kevin’s site http://incompetech.com/music/royalty-free/. Just make sure that you give credit to the artist! Kevin was credited at the bottom of our Kickstarter page.

Part Three!

 

My Year in 5 Videos!

My Year in 5 Videos!

It’s that time of year when people count down random things! Browsing through my Youtube Channel and Matter Deep’s Channel, I decided to share 5 videos in chronological order to recap my year. These videos may not be an all-inclusive recap of my life during 2012, but they are fun, so let’s get started!

January 2012- Sh*t Roleplayers Say

This video was made with my roleplaying group during that whole Sh*t People Say trend. My Sunday afternoons have been like this– at least the ones we haven’t cancelled for play rehearsals, overtime, anime conventions, and illness.

February 2012- Kissing Corpses Excerpt

This video was a reading of the free excerpt from Kissing Corpses (99¢ on Kindle). This book met incredibly split reviews. Fans of current vampire fiction (Twilight fans) HATED it. I consider that a pretty good endorsement and people who were sick of romantic vampires gave it a much warmer reception. If you like Twilight, I don’t have a problem with you; I would just warn that this will not be your cup of tea.

June 2012- Olympia Heights: The Weight of the World Excerpt

In June my 2nd Olympia Heights book came out. Sales went well and reviews are positive. This was a reading of the first chapter. Warning, there is the only instance of the F*bomb in the entire series in this chapter. If you have read this book, please consider taking a moment to review it on Amazon or Goodreads.

August 2012- The Incognito Project

I ran a Kickstarter for my mother-in-law’s beautiful art book, The Incognito Project, and we succeeded! The book is sitting at Matter Deep headquarters, ready to ship today. This is an overview of the project. The last two years of our lives have revolved around this. It’s weird to think that it is finally over. In November we had the exhibition and I signed a few copies of Olympia Heights and Kissing Corpses. Check out the video, and if you need a fancy art book for a Christmas present, consider this one (http://www.matterdeeppublishing.com).

October 2012- Vampire Safety Information

This project is actually my husband’s book (with illustrations by his sister), but it is close to my heart. Say No to Sparkles is a collection of short stories that rebels against modern tolerance of vampires and makes them monsters once more. The art is beautiful and the stories are spooky/epic/funny. You can take the Sparkle-Free pledge at saynotosparkles.com and get cool shirts at our red bubble store.

 

Later this month we’ll look back at my 2012 resolutions and see how I did!

Somniphobic Music Video

Somniphobic Music Video

This time last year, I had wrapped up filming the Bernadette Chapman film, Lost in Reality (I’m listed as Amy Leigh Albro). After that, however, I had a little free time before finding out I was accepted to Montevallo, so I did a music video. The band, Indrid Cold, has since split up. The drummer is making music videos for other local bands. This project, directed by Christian Strevy,  was a lot of fun. We filmed in downtown Birmingham– at a library, at a storage locker, in the woods, and inside a horribly smelly tunnel. A stranger asked me if I had Xanax. The night ended with Dairy Queen and a jam session in the storage locker.

Here’s the resulting video:



“Somniphobic” by Indrid Cold

You can watch me in another video, the University of Montevallo commercial, at my previous blog post about the project.