At UtopYA 2014, Carly Strickland and I attended a panel on book trailers. We got to hear a lot of interesting ideas for promoting with book trailers and how to make a proto-trailer on a budget. We heard about some elaborately produced book trailers with budgets well over a thousand dollars. Most importantly, it started a conversation for us about book trailers at Matter Deep Publishing and what we’d like to see from them.
I love movie trailers. I don’t want to fast-forward the Redbox DVD to get to the menu because I like to get a little taste of what I might watch next. My husband is different. If he knows he wants to see a movie, he doesn’t even want to see a trailer. But even I can’t stand watching a bad movie trailer. Inspired by our discussion at UtopYA, I started considering what made a good trailer and what made a bad trailer.
BAD TRAILERS ARE:
- Full of spoilers
- Quick to move past the inciting incident to show every plot arch
- Inappropriate for tone of the movie/book
- Filled with too many talking heads
Too many trailers fall into the trap of showing too much. Like with a good book blurb, I only need to hear the premise to know if I want to read the book. Tell me much more and I’m either overwhelmed, bored, or annoyed that you gave away half the novel.
GOOD TRAILERS ARE: